Based in Hong Kong since ’95, CA turned BD pro with sector depth/interest/understanding of the interface of business and sustainability. Hardwiring as CA has drawn me to get involved in the finance/investment side of sustainability.
Fiona is a B to B veteran, starting with nine years with two of the Big 4 (qualifying as a Chartered Accountant then moving to business development), then diversifying into other professional services. Today she operates as Red Links, and leads/co-ordinates a unique consortium of experienced sustainability and business professionals that provides tailor-made, business-ready solutions in Investment and ESG, as well as the staples in sustainability.
Her interest in sustainability peaked in the mid-noughties when serving her third foreign direct investment agency – Scottish Development International – as cleantech and renewables were and remain a key selling point and opportunity for the country. Since then she has worked with various clients in cleantech, recycling, ESG and sustainability. She applies her business perspective to sustainability across projects, articles, engagement, events; is a member of the Sustainability Panel of the Institute of Chartered Accountants of Scotland; won a scholarship to do the Business Sustainability Management certificate awarded by the Institute for Sustainability Leadership of Cambridge University; and has passed the CFA Institute’s Certificate in ESG Investing exam.
Fiona’s diverse skills and experience give her an unusual business perspective that cuts across traditional functions. For sustainability, it’s a view that is becoming increasingly relevant and urgent as businesses and finance grapple with balancing their greater roles and responsibilities, and profit objectives.
An enthusiastic Scot, she enjoys playing a game that loosely resembles what other folks call golf.