Overview
30 by 30 is an Australian initiative aligned with the global commitment to protect 30 per cent of the planet’s land and seas by 2030. It aims to safeguard biodiversity, restore ecosystems, and secure a sustainable future for people and nature through national and community-driven conservation efforts.
Mission and focus areas
The organisation focuses on halting biodiversity loss, preventing species extinction, and supporting ecosystem resilience. It advocates for evidence-based conservation policy, highlighting the economic value of nature to Australia’s prosperity. Its work supports sustainable finance and ESG integration by linking ecological health to long-term economic stability.
Structure and governance
30 by 30 operates as a national advocacy campaign supported by environmental organisations, scientists, and policymakers. It is authorised by D. Copeman and collaborates with government bodies and community stakeholders. The initiative builds accountability around Australia’s international conservation commitments and promotes transparent governance and policy engagement.
Programs and offerings
30 by 30 produces research and public resources, including the Nature Economics Report, Pathways Report, and Scientists’ Statement. These outputs analyse biodiversity’s economic value and outline policy pathways to achieve conservation goals. The organisation also provides engagement tools, campaigns, and educational materials to mobilise public and political action for nature protection.
