Overview

Climate Outreach is a UK-based non-profit organisation established in 2004 to improve public engagement with climate change. Founded as the Climate Outreach and Information Network (COIN), it focuses on making climate issues more relatable and accessible. Its core philosophy centres on shifting climate communication from technical narratives to people-focused stories.

Mission and focus areas

The organisation’s mission is to help people understand climate change in their own voice and to enable more effective public engagement. It combines social science research with practical communication strategies to support governments, businesses and civil society in shaping climate narratives.

Climate Outreach focuses on audience research, behavioural insights and inclusive communication, particularly targeting hard-to-reach groups such as youth, faith communities and politically diverse audiences. Its work supports climate policy implementation and sustainability transitions by improving how climate risks, opportunities and actions are communicated.

Structure and governance

Climate Outreach operates as an independent, non-partisan charity registered in England and Wales. It is governed by a board of trustees and structured as a small, multidisciplinary team with expertise in research, communications and engagement.

The organisation collaborates widely with partners across government, academia, media and civil society. It also receives funding from a range of organisations, while maintaining independence by avoiding funders that seek to influence its research outcomes.

Programs and offerings

Climate Outreach delivers research, tools and training to improve climate communication practice. Key programmes include “Britain Talks Climate & Nature”, which provides detailed insights into public attitudes, and “Climate Visuals”, a global image library supporting effective visual storytelling.

It also offers workshops, advisory services and evidence-based guidance to help organisations design communication strategies that inspire behavioural change. These resources are widely used by policymakers, NGOs and businesses to enhance engagement with climate and sustainability issues.