Financial Standard (FS), is the media division of the Rainmaker Group. It focuses on publishing articles relating to trade news, investment analysis and education. The organisation targets superannuation trustees, financial planners, researchers, consultants, managers and investors.

Investment analyses is the key offering which differentiates FS from other financial media players in the market, performed by its in-house experts and by forming liaisons with leading investment practitioners. It provides an open forum for exchange of ideas between various actors in the financial industry.

FS provides a holistic analyses of the investment industry through articles, whitepapers, case studies, and opinion pieces in its five journal categories:

• FS Advice – covers topics including consumer debt and credit planning, superannuation and retirement planning, risk management and insurance, taxation and estate planning, beneficial for the financial planning industry in Australia.
• FS Private Wealth – covers topics including investment strategy, estate planning, family office management, philanthropy, governance, taxation planning, beneficial for Australia’s family office and high net wealth community.
• FS Super –  topics include investment, administration, insurance, self managed superannuation funds, marketing and communication, aimed at the superannuation industry in Australia.
• FS Managed Accounts – covers topics including portfolio construction, managed account research, investment selection, regulation and compliance, aimed at financial advisers and accountants in Australia.
• FS Sustainability – covers topics relating to management, disclosure and communication of Environment, Governance and Social (ESG) issues by Australian listed companies. The content also explores how various investor classes manage ESG risks in their portfolios.

Financial Standard is part of the Rainmaker group. It produces objective, analytical and strategic information about the financial services industry, which is predominantly utilised by investment managers, superannuation funds, financial advice groups and individuals. Rainmaker also offers consulting services.

Financial Standard(FS) earns revenue from a number of sources including subscriptions, fees for service, events and advertising.

Subscription services offer various newspaper and online content based on plan chosen. FS provides a multi-dimensional approach for advertising though its print and digital platforms.

In addition to its core media-based offerings, FS also conducts seminars and networking events for its target audience.