Overview
Upright Project is an impact data and analytics company established in 2017 in Finland. It was founded to address limitations in traditional ESG and sustainability metrics by providing a quantitative, science-based assessment of corporate impact. The organisation’s core philosophy is to measure how companies contribute to, or detract from, long-term societal value creation. The organisation focuses on evaluating business activities through an economic lens, translating environmental and social effects into comparable impact metrics. Its work is primarily aimed at investors, financial institutions and corporates seeking robust sustainability insights.
Mission and focus areas
Upright Project’s mission is to make sustainable value creation measurable and decision-useful. It focuses on assessing the net impact of companies across four dimensions: environment, society, knowledge and health. These dimensions are designed to capture both positive and negative effects of business activities. The organisation supports sustainable finance by enabling ESG integration, impact investing and risk assessment based on quantified outcomes rather than disclosures alone. Its approach aligns sustainability performance with long-term economic value, supporting capital allocation decisions.
Structure and governance
Upright Project operates as an independent commercial company with a defined executive leadership team and specialist staff. It combines expertise in economics, data science and sustainability research to maintain and develop its impact models. The organisation collaborates with academic institutions, data providers and financial market participants. These partnerships support methodological development, data validation and practical application across investment and corporate contexts.
Programs and offerings
Upright Project’s primary offering is a proprietary impact database covering thousands of listed companies globally. The database provides quantified net impact scores and underlying drivers, enabling comparison across sectors and portfolios. The organisation also offers analytical tools, data feeds and research outputs that support investment analysis, portfolio construction and corporate assessment. Its methodology and datasets are used by asset managers, asset owners, banks and corporates to inform ESG analysis, impact measurement and sustainability strategy development.
Upright’s mission is to equip companies’ stakeholders with high-quality impact data – to help them see the forest from the trees in the increasingly overwhelming sustainability discussion.
After all, it’s the investors, customers, employees, and other stakeholders who ultimately vote with their money, talent, and decision-making power – and determine which companies win in global competition.
