Library | ESG issues

Social Media

Social media are digital platforms that enable users to share information, connect, and engage in virtual communities. They can facilitate communication, networking, while also serving as a tool for education. However, they also raise concerns related to misinformation, privacy risks, addiction and mental health.

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On YouTube, a Shift from Denying Science to Dismissing Solutions

This article dives into an analysis of over 12,000 YouTube videos and finds that while outright climate-change denial is dropping, content undermining climate solutions and trust in scientists is rising sharply. It also highlights concerns over YouTube’s ad policies, which still allow monetisation alongside videos that downplay impacts or spread misleading claims about climate policy.
Article
18 November 2025

The new climate denial: How social media platforms and content producers profit by spreading new forms of climate denial

Centre for Countering Digital Hate (CCDH)
Climate denial on YouTube has shifted from rejecting global heating to undermining climate impacts, solutions, and science. New Denial now represents most claims, while Old Denial has declined. The report highlights platform monetisation of such content and calls for updated policies and stronger action to address evolving misinformation.
Research
16 January 2024

Centre for Countering Digital Hate (CCDH)

Issue Focused NGOs & Think Tanks
Centre for Countering Digital Hate (CCDH) is a non-profit organisation dedicated to combating online hate speech and misinformation through evidence-based research, targeted campaigns and policy advocacy. It investigates how social media platforms enable abusive content and works to promote safer digital spaces for all.
Organisation
2 research items

Synthetic content: Exploring the risks, technical approaches, and regulatory responses

Future of Privacy Forum (FPF)
Generative AI enables the rapid creation of synthetic content, offering both opportunities and risks. This report examines challenges like disinformation and fraud, outlines technical and regulatory strategies, and explores trade-offs with privacy. Techniques discussed include watermarking, provenance tracking, and legal frameworks, aiming to enhance transparency while safeguarding privacy.
Research
15 October 2024

The finfluencer appeal: Investing in the age of social media

CFA Institute
The report titled examines the role of financial influencers ("finfluencers") in shaping investment decisions, especially among Gen-Z investors. It highlights the regulatory challenges posed by finfluencers, explores their content's appeal to younger audiences, and provides recommendations for enhancing financial literacy and regulatory frameworks.
Research
23 January 2024

Barkley

Commercial Organisations
Barkley is a creative agency specialising in marketing, branding, and advertising. They offer services such as strategy development, digital marketing, and creative design. Barkley focuses on innovation and consumer engagement, helping businesses enhance their brand presence and achieve growth. Their expertise spans various industries, ensuring tailored solutions for each client.
Organisation
1 research item

Defining social norms and related concepts

United Nations International Children’s Emergency Fund (UNICEF)
This report defines social norms as the perceived unwritten rules deemed acceptable and influential in guiding human behaviour within a community. Social norms can be beneficial or harmful and influence collective change. The report distinguishes injunctive norms, descriptive norms, moral norms, and attitudes to establish behaviour change interventions.
Research
12 November 2021
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