Research | Defining social norms and related concepts
Defining social norms and related concepts

Defining social norms and related concepts

12 November 2021

This report defines social norms as the perceived unwritten rules deemed acceptable and influential in guiding human behaviour within a community. Social norms can be beneficial or harmful and influence collective change. The report distinguishes injunctive norms, descriptive norms, moral norms, and attitudes to establish behaviour change interventions.

 

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