A strategy consulting firm, Fortuna Advisors LLC provides its clients advice on value measurement and creation in the near term through strategic resource allocation; and in the longer term by creating an ownership culture. They have decades of experience  They are value-based and utilise a new, proprietary, straightforward analytical framework based on Discounted Cash Flow (DCF) that is driven by sales growth and residual income margin and linked to observations in the capital market.

Fortuna Advisors specialise in three areas:

• Providing insights
• Facilitating informed decision making
• Organisational culture and behaviour

Fortuna Advisors align measurable aspects of a business to a single value metric by employing a residual cash earnings approach. The cash earnings approach allows Fortuna Advisors to create actionable and consistent insights across the organisation. Fortuna Advisors achieves this through performance measurement, peer benchmarking, assessment of managerial roadblocks, portfolio evaluation and stakeholder value.

Fortuna Advisors takes a uniform approach to organisational decision making. This requires the alignment of strategic, financial and operational decisions to achieve a company’s best performance. Fortuna Advisors achieves this through goal setting, strategic resource allocation, planning and budgeting, cash-based approach to value creation and incorporating intangible investments into valuation and decision making.

Culture is understood as the key to creating a thriving organisation where people deliver value. Fortuna Advisors offer their clients advice on ownership culture, incentive design for short term growth and long term value, training, change management and investor relations.

Fortuna Advisors publishes reports covering a range of topics including corporate strategy, culture, portfolio evaluation and training.

We help the world’s best companies achieve exceptional results.

Fortuna Advisors LLC is a consultancy firm funded by its clients.