Overview

GlobeScan is a global insights and advisory consultancy established in 1987, headquartered in Canada. It focuses on sustainability, trust and stakeholder engagement, supporting organisations in navigating evolving societal expectations. Its overarching purpose is to help clients create long-term value while contributing to a more sustainable and equitable future.

Mission and focus areas

GlobeScan’s mission centres on equipping organisations with evidence-based insights to understand stakeholder expectations and societal trends. Its work spans sustainability strategy, reputation and trust-building, and stakeholder engagement, with a strong emphasis on integrating sustainability into business decision-making.

The organisation contributes to ESG integration by providing research on public opinion, sustainability leadership and consumer behaviour. Through partnerships and long-running surveys, it helps finance and corporate professionals assess risks, opportunities and material issues linked to sustainability and stakeholder expectations.

Structure and governance

GlobeScan operates as an independent, employee-owned company with a global presence across multiple regions, including Europe, North America, Asia and Africa. It maintains offices in key international cities and works through a network of research partners to deliver global insights.

The organisation is led by an executive team, including a chief executive officer, and adheres to recognised standards such as the United Nations Global Compact and ESOMAR research principles. It is also a Certified B Corporation, reflecting its governance approach and commitment to social and environmental performance.

Programs and offerings

GlobeScan provides a range of research and advisory services, including trends analysis, materiality assessments, sustainability strategy development and stakeholder engagement programmes. These services combine social science research with strategic advisory to inform decision-making.

Key outputs include global surveys, such as the Sustainability Leaders Survey, and collaborative research initiatives with academic and institutional partners. It also offers insights reports, thought leadership and engagement platforms that help organisations translate sustainability data into practical strategies and actions.