Vivid Economics is a strategic economic consultancy group, spanning public policy and support for commercial decision making with a broad, international focus. The London-based firm is privately held, and was founded in 2006. Employees predominantly have a background in economics and data analytics.

Their essential objective is to make economics a force for the better good, and specifically to grow the importance of sustainability to the average investor lens. Their operations to achieve this goal is summed up in a simple three-part process:

1. Rigorous analysis
2. Practical solutions
3. Positive change

Currently, Vivid Economics believe they are positioned in a way to provide detailed and thorough advice on the Sustainable Development Goals (SDGs). Since 2006, they have covered all 17 SDGs through their projects, which helps them work with clients who are interested in investing in advancing the SDGs or seeking to integrate an SDG lens into their business strategy. Moreover, their diverse team of economists bring an appreciation of the preferences and drivers of a set of stakeholders, and an informed take on the complex dynamics that shape sustainable development at multiple levels in society.

They have a range of innovative products that are tailored to support their approach and mission:

• Greenkeeper- planning and investment tool to base decisions around green infrastructure.
• IMAGES- monitors forest cover and assists in a range of spatial planning tasks.
• Investment Impact Model (IIM)- appraises [both private and public] economic and social impacts of prospective and supported investments.
• Net Zero Toolkit- produces insight on climate transition-related financial risks for investors, asset managers, policy makers, and regulators.
• ViEW- dynamic economic activity model that evaluates how climate policies impact individual sectors and overall economic activity.

Their services specialise in promoting sustainable and inclusive economic growth across the globe, that improves human well-being and avoids environmental degradation. This support is recommended in sectors: Agriculture, Forestry & Land Use; Cities; Energy; Finance; Fisheries; Industry, Manufacturing & Mining; Oil & Gas; Transport & Logistics and Water.

Putting economics to good use.

Vivid Economics fund their operations by delivering services to local and national governments, multinational companies, international and non-government organisations, private and public financial institutions. Their income is derived from the consulting and advisory services they provide to these customers.