Research | Wealthy private investors and socially responsible investing: The influence of reference groups
Wealthy private investors and socially responsible investing: The influence of reference groups

Wealthy private investors and socially responsible investing: The influence of reference groups

22 November 2021

The study investigates how wealthy private investors engage with socially responsible investing (SRI) and how reference groups influence their investment behaviour. Qualitative data from 55 interviews with high-net-worth individuals (HNWIs) and industry experts show that while family members emphasize profit, fellow SRI-oriented HNWIs prioritise similarity and reputation.

 

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