Kantar is a global leader in marketing data, insights and analytics, supporting over 96 of the world’s top 100 advertisers across 90+ markets. It combines behavioural and attitudinal data to inform brand strategy, creative testing, media effectiveness, customer experience and sustainable growth.

This report examines how environmental, social, and governance (ESG) factors are being adopted in venture capital. It outlines current practices, challenges, and industry-specific considerations, and highlights the need for tailored guidance, collaboration, and early-stage engagement to advance responsible investment across the venture capital ecosystem.