The Matrix provides industry specific ideas for action and industry specific practical examples for each relevant SDG. It profiles opportunities which companies expect to create value for shareholders as well as for society.

Emissions from the coal-fired power plant industry in the form of fine particle pollution, global warming, ozone smog, acid rain and regional haze, cause significant negative effects on human beings. Research shows that death or disease from coal-based electricity production in the United States, can be reduced if the pollution from coal plants is addressed.