National AI Monitor
The National AI Monitor is a monthly index from JUST Capital that tracks American sentiment on AI. It provides finance professionals with data on how AI impacts workers, consumers, and the environment, highlighting emerging social risks and opportunities.
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OVERVIEW
The National AI Monitor is a monthly tracking index designed to measure the real-time effects of artificial intelligence deployment on the American public. Launched by JUST Capital, the tool provides insight into how individuals perceive AI’s impact across various roles, including as workers, customers, investors, and community members. For finance professionals, it offers a longitudinal dataset to understand shifting societal expectations, emerging risks, and the sentiment-driven landscape of AI adoption.
Organisation behind the tool
The tool is developed and maintained by JUST Capital, an independent non-profit organisation that tracks corporate performance on stakeholder issues. The data is based on monthly polling of approximately 1,000 Americans, weighted to national benchmarks.
What the tool does
The monitor evaluates public sentiment on AI through several metrics, including:
- Net scores for current and future-facing impacts of AI on a scale of -100 to +100.
- Stakeholder-specific analysis covering the workplace, customer experience, investment, community, and the environment.
- Demographic breakdowns by age, gender, race, political affiliation, and household income.
- Qualitative rationale for sentiment, identifying key drivers such as productivity gains versus concerns about job loss or environmental footprints.
Target audience
The primary audience includes corporate leaders, investors, and policymakers who require an understanding of how AI decisions affect the public and where trust gaps may exist.
Relevance to finance professionals
- Risk assessment – Identifying reputational and social risks related to AI deployment, including job anxiety and accuracy concerns.
- ESG analysis – Tracking the perceived environmental impact of AI, such as water and energy usage, which currently reflects the highest levels of public negativity.
- Investment context – Gauging shareholder sentiment and the long-term optimism or pessimism of different demographic groups to inform market positioning.
- Consumer insights – Understanding how AI-driven customer service impacts brand loyalty and the preference for “human touch” in service delivery.
