Research | Communicating the scientific consensus on climate change: Diverse audiences and effects over time
Communicating the scientific consensus on climate change: Diverse audiences and effects over time

Communicating the scientific consensus on climate change: Diverse audiences and effects over time

10 October 2022

This study finds that communicating the scientific consensus on climate change increases understanding and engagement. Consensus messaging leads to updated beliefs across diverse audiences, with 40% of the original effect lasting 26 days. The treatment effect is most durable for those doubtful or dismissive of climate change.

 

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